Allure means being powerfully and mysteriously attractive or fascinating which I believe this book encapsulates. Allure explores five young girls personal style captured in an elegant, graceful, and powerful way. Each girl is photographed in a different location perfectly complementing their personal style. Furthermore, style is something that evolves and grows overtime while staying unique to the individual which is perfectly captured within the five different models. Lastly, most fashion photography highlights high end fashion which is put together by a team of stylist which is not achievable by the public. All these outfits are styled by the models highlighting personality and flare through their outfits.

The photos aim to create a personal connection with the models which is not present in commercial or editorial fashion photography. As I have also chosen to shoot friends over models, I was able to create this personal connection. During each shot, I used an off-camera flash to further emphasise the model's style and along with each location.